Science as a human organizational category is completely devoid of public relations understanding, and I think this is because of selective brain drain. Any scientists that actually start to approach real persuasion understanding are quickly scooped up by the existing persuasion for hire industry.
A purely rational definition of science is inherently psychopathic and fortunately not accurate. The vast majority of scientists deploy science either in line with their ethics or because of their ethics. The best, in terms of good done per hour invested, are driven by those ethics. Norman Borlaug screams to mind.
But what I don’t see are scientists who approach problems like demagoguery or political corruption the way they would approach something like a plague. (Epidemiology is closest.) And it’s a shame because we’re facing problems right now that could really use that sort of response. Climate change for one.
Game it out: Science concludes huge problem is in progress, but problem can’t be solved until a more human problem is solved. Climate change and political corruption respectively.
Arguably war itself is a bigger problem than climate change that science could have started to tackle, but never really did. Persuasion study should be job one for science, yet it doesn’t appear to be on the job stack at all in the way that I mean. Imagine if science mastered diplomacy to the degree they mastered physics.
Science is mostly unified and yet they don’t lean that unification in any persuasive direction. That’s extremely weird to me. Humanity doesn’t war over things like the atomic weight of tungsten. Science has mastered internal agreement, at least in so far as avoiding war goes.
And the answer to why produces little more than confused scoffery and snarks about education when absolutely cornered and forced to look at it. But that’s just an evasion, since education could be parsed itself as little more than persuasion aimed only at social subordinate castes. (Children, the poor, any deemed in need of “education” or “rehabilitation” etc.)
Again, I think it’s selective brain drain. The persuasion industry prunes this line of thought out of public science like a well tended bonsai. Threats and checks being the sheers.
See also: http://underlore.com/avoid-my-mistakes/