Humanity needs basic meme hygiene. Currently we do not regulate the spread of memes in any way. Like the apocryphal dark ages peasant throwing feces in the street and obliviously walking through it, we are completely blind to the cognitive version of germs all around us.
Like real germs its not that all memes are bad, just some of them. And the vectors for the bad ones need regulation.
We need the memetic equivalent of basic hygiene in this context to take back the planet from the PR technicians the image above is referencing.
Facts don’t matter. The nuclear power industry has proven this exhaustively. But really it should be obvious from the continued existence of religious debate. If one of the religions were correct, and facts actually had bearing on what people believed, then we’d all share the same one or a lack of it. We all realize that fiction is promulgated as fact everywhere across every possible topic.
We lament it in others but are blind to it by definition in ourselves. I’m no exception. There must be facts I’m blind to. And this is because like that bucket dumping peasant, we have no real understanding of the germs crawling all over every surface of our mind.
It takes research and training to combat pathogens of every stripe. And we need both. Our current methods are crude and basically ineffective. We block ads and filter content, but that’s just blunt quarantine. We need hygiene and antibiotic equivalents. We need a way to disinfect a mind.
We must change what Max lamented…

We must take steps to prevent pathogenic memes from further unhinging belief and reality. Convincing fantasy can be glorious, but it must be qualitatively consensual, we must not continue to allow the unregulated and invisible use of what amounts to a mind control virus.
I don’t mean religion. Overt religion has a place and a purpose. That debate I now leave to others. I mean all the other beliefs people have that function exactly like religions. The ones that people get angry at you for the exact same way if you offer them evidence or facts that attack their belief system.
As always I don’t complain until I have some solution to offer, and my solution is this: Fund memetic pathogen program at the CDC. (I’ll be emailing them this link, maybe they have something interesting to share.)



